My Story - Chapter 3 - Creating the Brand
For me, if I don't accept poor service or standards, then why should my customers? I had experienced poor quality service and products when procuring table linen and chair covers when I worked in events and I understood how underwhelming this was when celebrating a special occasion; a time when you want everything to be just perfect.
With this in mind, I would create a brand that delivered a quality product and service at an affordable price, with a market leading creative edge.
We would design and manufacture for our clients. If they could dream it, we would make it.
We would be innovative, always looking for inspiration and offering fresh new ideas.
We would only fit our products, taking the stress away from our clients, but most importantly delivering a professional finish, where we would be accountable for the products delivered.
Our chair covers would be made to measure our venues chairs, not a one size fits all.
Our products would be professionally laundered and hand pressed, ensuring a pristine finish.
We would offer an extensive range of matching coloured table linen.
Our staff would be trained professionals.
Most importantly we would specialise in ChairCovers, Table Linen and Chair Hire and Never be a "Jack of all Trades".
The offering was set and now we needed a name.
We are a family of equestrians and I can remember all sat around the TV one Saturday watching Channel 4 racing, going around in circles as a family, throwing names into the mix. When I piped up, "we are offering Bows and Chair Covers, so let's keep it simple" - bingo ... Simply Bows and Chair Covers it would be.
Next... Product to Market
"Sarah is everything a successful entrepreneur should be, creative, tenacious with a clear vision on how to develop her business. She never ceases to impress me with her energy, attention to detail and most importantly, is always comfortable leading from the front with her hands on management style..."
Nick Holmes - Former MD at Rockliffe Hall, Non Executive Director positions at Gisborough Hall, Swinton Estate and Ramside Hall
"Having set up my business when I was 23, Sarah's advice and experiences in the wedding industry were a vital part in the success of my Simply Bows and Chair Covers franchise. As a franchisor, Sarah has always been on the other end of the phone to help me with my dilemmas and pass on her experience and business advice..."
Joanne Smith - Simply Bows and Chair Covers Lancashire
"Sarah was asked to support the wedding product here. Right from the first meeting she was professional, personable and down to earth. She found out as much information as possible, including attending events to get a feel for our product first hand and give her the best insight..."
Ruairidh Taylor - Hotel Manager, Gisborough Hall Hotel
"I hope our paths cross again before too long because I think you’re a brilliant example to budding doubters like me and a flipping great individual too! Thanks again for the inspiration you are and always be aware that folks like me, who’ve had the good fortune to meet you, are better for it..."
Alan Green - Corporate Photographer
"Sarah is an extremely good listener and will look at projects from all angles and give help and advice from her perspective.
I would have no hesitation in recommending Sarah as a mentor and indeed will be back in touch with her soon with regards to my next business venture..."
"I was so inspired by Sarah’s story, where she had been, what she had endured and the phenomenal success she made Simply Bows and Chair Covers I just knew I had to be a part of this great business model.
I have now been running my franchise for the last 4 years and I love it. Sarah is very supportive, knowledgeable and I know if I need advice she will always be there..."
Adele - Simply Bows & Chair Covers, South Wales
"I joined the team at Simply Bows & Chair Covers Northumberland in 2015, this was a big step for me but Sarah gave me some good advice and lots of support. This was the best move I made and I have not looked back. Thanks to Sarah's guidance and time that she has invested in me, I feel stronger and more confident not only in my work but in life in general..."
Debbie - Simply Bows & Chair Covers, Northumberland