Formidable Over Forty ~ Meet Diana Esho

Over 40 and Fabulous?  Sadly not everyone feels that way.

In my role as a 1 to 1 Life and Business Breakthrough Coach I meet many women who have reached midlife and are feeling stuck, at a crossroads, and in need of some inspiration, motivation and support.

Understanding they have possibly more time behind them than in front of them they want to break free and claim back some time for themselves. They are tired of making do, they want to realise their potential.  Does this resonate with you?

They want to be free to live a life they truly love, not just a life that conforms to facilitating every other persons’ needs.

It is time to reframe their goals!

With this in mind, I thought it would be wonderful to interview a number of women who truly are "Formidable Over Forty" - women who can offer inspiration and show that you are never too old and it is never too late.


I am now delighted to introduce Diana Esho and share with you her inspiring interview with me!


Getting to know you!

Name?                       Diana Esho

Inspiring age?        Haha - I’m 53 now!

Where is home?    Leicester

What is your day job?     Owner/Managing Director Easy Internet Services Ltd.

What did you want to be when you were growing up?     A fashion designer


Lessons in Life/Business or both!

Many of my female 1 to 1 coaching clients share with me that they hit a block in their forties, some feel that they have lost a sense of purpose, often when their children grow up and become more independent, or they find themselves stuck at a crossroads after following the same career for many years. They want more! Many suffer from imposter syndrome which has been a key factor in their self-limiting beliefs. They now realise they are getting older and want to break free. Freedom is a word they crave. 


Tell us about life over 40, how has life changed for you?

Life in my forties was full on, working on a daily basis to grow the 3 companies we own.

My children were born 1989 and 2002 and at that time my youngest was still at school and in addition to working full time, I was juggling taking her to her activities and competitions, whilst I was also encouraging my son to grow in the business, in the hope he may one day take over the running of one of them.

During my forties we had also moved from a property into a house in the country which didn’t work. 

I started to go through the menopause ( well I guessed I was ), and indeed it was slow and gradually got worse by the late 40s’  It was during the time of promoting the business more and being the main face of the business I went through imposter syndrome which hit me hard. I was trying so hard to find myself in the mists of it all. I also had issues with confidence which had stemmed from my childhood. I finally met a professional who helped me to see the light, which changed how I dealt with a family member.  

It wasn’t until my 50’s that I realised what my true strengths were, as a result of finding more confidence in myself.  

I am a planner, passionate about my customers and the benefits of what we do. I love helping others.

Back in 2019 I went to see Tony Robbins in London and did the Fire Walk. This was an experience I will never forget.  It changed not only me and what I truly wanted but my outlook - although this is still work in progress, I realise you have to work on yourself and your happiness to make things happen. 

What was the biggest obstacle you had to overcome on your journey? 

I have so many and some are too personal to share, however one was confidence and trying to master it instead of masking my lack of it.

How did you overcome it? 

I work on it every day! 

Being 50 I decided I don’t care what others think or don’t think of me anymore and I have found my happy place.

I have always worked for charities and indeed setup my own project back in 2016 while I was the chair of the Parent Association.

Your Smalls Appeal was setup with the sole aim to keep young girls at school and help women after childbirth in Africa.  I receive donations everyday and it makes me so happy inside - www.yoursmallsappeal.org.uk

In 2018 I joined Rotary and love it sooo much. I am able to work on projects and give back to the community in so many ways, it makes me the happiest.

I won an award for my work which was lovely.

I am on course to train as a Samaritan in 2022.

During Covid I did a lingerie course, I was previously a fashion designer before joining my husbands company. I intend to do more courses to further my knowledge and keep my  passion in the creative sector alive.

I work with my children to help support and empower them and I want to be there for them along their journey through life.  I also support my husband as much as I can and he referred to me in his book "I Can I Will", which talks about his life from when he caught polio when he was just 5 years old.

My dyslexia has also been a battle for me and has impacted my ability to speak publicly or as a presenter.

What is your greatest strength? 

My faith and my adaptability which comes from planning.

Who inspires you? 

Oh gosh I have 2 My grandma who passed in 2020 due to Covid and my husband Mark Esho.

What advice would you give your 15 year old self? 

Blimey where to start!  My past has defined me so I wouldn’t change it.  I am grateful everyday, something I should have focused more on as a younger person.

Finally .....What advice would you give someone who is reading this who is stuck and believes that it is too late to follow their dreams, to grab that freedom in order to live a life they love?

Find what makes you truly happy, it will take time so spend time writing things down. Plan your next 5 and 10 years and you will soon find your focus. 

Don’t focus your life around your partner or your children but on you. As selfish as I know it may sound do it. I used to draw spider graphs which I now know are mind-maps, these maps helped me to escape one industry and to find another. My latest map will help me to do the same and to refine what makes me happy. 

Money doesn’t buy happiness but it has bought opportunities.

I would encourage women to go out and meet other women in business and outside of business, we are stronger together and can teach each other so much in so many ways.