Women Inspiring Women ~ Meet Sue Todd

#IWD2021 - International Womens' Day March 8th 2021 - The campaign theme: #ChooseToChallenge

For this years campaign I have chosen to support and champion fellow Business Women, and have dedicated the month of March to promote and share their journey and challenges in business.

From challenge comes change.


I am delighted to share with you my inspiring interview with Sue Todd ~ Fine Food, Drink & Hospitality Photographer

I’m Sue Todd and I consider myself to have the best job in the world.  As a fine food photographer, I spend my day creating mouth-watering images that make people feel hungry, producing on brand images for my clients which will get people talking and increase their ROI.  I won Commercial Photographer of the Year 2020 in the North England Prestige Awards which was lovely.  Apart from shooting food, I also create recipes and cook food up for clients too.


1. What inspired you to start your own business?

I was tired of working for other people and dancing to their tune, I wanted to create my own tune and have full control over how I spent my days.  

I’d spent years in other industries whilst always yearning to spend my days doing photography and finally getting to do that was just amazing.


2. What have been the biggest challenges you have had to face as a Woman in Business and how have you overcome them?

I’m a creative and my own worst critic, it took a huge effort to start releasing my work to the rest of the world in the beginning and it’s been something that held me back hugely.  Forcing myself out of my comfort zone has been key to moving forwards.  

To grow I think you have to always be learning and moving forwards, it’s never too late even though that little critter sitting on your shoulder may tell you differently.


3. Many women are feeling overwhelmed at juggling their professional and personal life, do you have any tips to share to restore the balance?

This is a tricky one for me now because my family are grown up and doing their own thing, so I have no ties in that respect and what I do for a living I’d also choose first for pleasure, so there is no clear delineation. However making room for housework essentials can be tricky.  I’m trying to adopt better habits following James Clear’s Atomic Habits to keep myself in line and on top of things.


4. What has been your greatest mistake in business and what did you learn from it?

Not listening to my own gut instinct.  When you just know something isn’t right but you can’t work out why you think that’s the case.  I’ve only done that once and lived to regret it.  Now if something doesn’t feel right, I’ll walk away.  You have to have confidence in that gut instinct.


5. What advice would you give to someone looking to start their own business?

Be sure what you choose is something you’d want to do even if you weren’t being paid for it.  Why?  Because you’ll need to put in an inordinate amount of hours that are unpaid to get it off the ground and you’ll have to want to do it enough that you’ll pick yourself up after knock backs and do it all again the next day and the day after that.